Equips WaterTech and CleanTech companies with a comprehensive GTM strategy for entering new markets or enhancing their existing market presence. This engagement ensures that clients have a clear, data-driven plan to approach their target audience, understand the competitive landscape, and optimize their sales outreach for maximum impact. Key Components: - Market Analysis and Opportunity Assessment: Conduct in-depth research to identify and confirm PMF, TAM and ICP. - Map out key industry trends, competitors, and emerging opportunities. - Establish key technologies for success: CRM, Sales-Enablement, Etc. - Develop a GTM Sales Playbook that outlines critical components and steps to penetrate targeted segments and campaigns. - Human Powered, Technology Enhanced Lead and Account Targeting - Execution of Outreach & Assessment of PMF & ICP Sales Performance. - Opportunity Development: Quality-focused outreach to drive revenue- generating opportunities into the sales funnel.

ESM's Accel Stage Engagement is designed to rapidly scale sales operations and maximize revenue generation for companies that have achieved initial market traction. This engagement focuses on building robust, high-performing sales pipelines and optimizing outreach strategies to support accelerated growth. Opportunity Development: Human-powered, Top-down approach to engage with key stakeholders within your ICP. Expected Results 80-100+/yr Deploy and Scale multichannel outbound strategies leveraging Email, Phone, Events & LinkedIn. Develop campaign-specific messaging frameworks that resonate with decision-makers and decision influencers with key target verticals. Performance Tracking & Benchmarking: Use data-driven insights to measure key metrics like response rate, lead-to-opportunity conversion, and deal closure rate. Compare performance against high-performing companies to gauge effectiveness - "Sellability" Outbound Selling & Deal Progression Sales Coaching and Development

Helps established companies and market leaders expand into new markets, build strategic partnerships, and secure high-value deals. Designed for Series B+ or established enterprises, this engagement focuses on long-term revenue growth and market dominance. (120-240+) High-value opportunities per year, including enterprise contracts and strategic partnerships. Advanced Market Capture & Positioning: - Conduct competitive analysis to understand market dynamics. - Identify high-potential markets and develop a penetration strategy. - Position the client’s offerings to appeal to enterprise-level prospects. Enterprise-Level Sales & Partnerships: - Implement multi-rep outreach strategies targeting C-suite and key stakeholders. - Develop vertical-specific campaigns for high-impact engagement. - Facilitate strategic partnerships with investors and industry leaders. - Continuously benchmark performance. Ideal for Series B+ companies and established enterprises seeking to rapidly expand.